How To Handle The Competitive Side of Negotiation. How do you negotiate competitively? How do you claim wealth in negotiation? In this practical and compelling talk, participants learn step-by-step how to wisely claim a goodly amount without being unfair or creating bad feeling. Along the way, we consider some of the most famous sayings about negotiation and ask if they’re really true, including, “never make the first offer,” and “you can negotiate anything.”