You can’t say ‘yes’ to the important things if you can’t say’ no’ to other things. But how do you say ‘no’ in a way that doesn’t undermine an important relationship? In this colorful and valuable talk, we explore ways to cultivate the ability to give a positive ‘no’. We also look at ways to persuade others by bringing them to their senses, not their knees. We use memorable stories and exercises to develop these ideas, which participants can apply immediately to their work and their lives beyond it.